A girl and a dream – this is what it took to start the famous Fleur of England. Behind the exquisite designs and silk combinations is actually a real person, handpicking every part of the lingerie masterpieces.
We decided to introduce to you Fleur Turner, the woman, not the brand, and her journey.
“I have been obsessed with lingerie fabrics since I was 8, I used to cut up my mums clothes to make my dolls clothes. I was always drawing corsets,“ Fleur remembers.
“I think from the age of 15 I knew I wanted my own lingerie brand. I read Fashion Marketing at University and created my own brand in my final year.”
Fleur T, later rebranded to Fleur of England, started as a university project in 1997. Four years later it is launched in the acclaimed independent London department store, Liberty, and a year later she is amongst New York’s favorites.
“My passion, I have been obsessed with lace and silk for as long as I can remember,” Fleur describes what lingerie is to her.
“Exquisite, Romantic and Seductive.”
Those are the words, according to Fleur, that best describe her brand. She picks personally all the fabrics, and does not settle for anything less than perfect.
Currently working on AW16, it takes a whole year for each collection to be developed – from the initial idea to the final production.
The exclusive designs are inspired by Fleur’s life:
“The things I love, from being outside with my children picking berries to the colour of my cats paws,” she explains.
And even though we cannot personally choose our favourite collection, as all the designs are on our wishlist, we asked Fleur to name hers:
“My Jasmine collection, I love her.”
Fleur of England has a proper celebrity following, so we decided to check who does she really want to see in her designs.
”Taylor Swift, I adore her,” Fleur admits.
Maybe Calvin Harris should consider treating his girlfriend to authentic English lingerie.
With the brand’s 15th Birthday approaching, we can only expect some more great surprises from Fleur, one of them being a new swimwear collection: “We are launching Resort by Fleur in 2016!”
The latest Seduction range is now available at Sipsey Lingerie, both online and in store.